WaveReview has been servicing its clients since the spring of 2013. Its founder, Geordie Wardman, uncovered the need to solve reputation marketing by spending several months on the phone calling hundreds of different business, at the time primarily in the hotel and spa/salon industries.
After speaking with over 300 hotel owners, spa and salon owners, hair dressers, gyms, the list goes on, it became obvious that reviews were a BIG problem. After significant market research, including that of other solutions which supposedly solved this particular problem, development of WaveReview began in order to truly fill this market need. The programming was funded by customers that wanted the solution so badly they were willing to pay for its development, sight unseen. Now that’s evidence of severe pain, and it is this pain that WaveReview alleviates.
There were requirements, however. The solution needed to be simple, yet solve the core frustration of mitigating the people that had negative experiences from leaving reviews, while boosting or enhancing the larger majority of positive experiences. It also had to work effectively, and not just at capturing reviews, but making sure that reviews got posted in places that actually brought in new sales – like Google Places, Amazon, Yelp, TripAdvisor, Yellow Pages, corporate websites, places where people are looking to find businesses and read reviews.
WaveReview is a results based business. Our average open rates for emails are in the 55+% range. Our survey completion rates are 35%, while the industry standards remain in the high single digits. Our conversion rates to get people to click through and post their comments on review sites range from 10% on the low side, to 35% on the high side. Our experience tells us that if a business is not managing this process proactively, their ratings on social review sites will likely be less than 1%.
In response to client requests Geordie also started a podcast where he speaks to some of the top performing business owners and entrepreneurs about what they’re doing to dominate their markets. WaveReview has been able to incorporate some of the best marketing advice into its own business processes, using email templates, strategies and tactics that really convert for its customers.
Now, where does the wave in WaveReview come from? When the company began Geordie lived a stone’s throw from the ocean. When the waves picked up on the Pacific coast, customers, friends and business contacts would frequently ask during phone conversations – “What on earth is that sound in the background?” “Ummm – those are waves…” would be the response. Thus, the name WaveReview was born.