Carl’s doing what he loves.

He’s passionate about helping physical therapist better manage and market their businesses. He’s on the forefront of management with his software, clinic metrics, helping physical therapists to know their business vitals and crush their goals. He’s also running direct response marketing campaigns that can church out 20% increases in a month. Proven by the research and results they’ve been doing.

Carl dives into the tactics and specific numbers they’re achieving to see calculated growth.

What Carl Recommends to do starting today

  • Get your patient list together
  • Got to free newsletter course
  • Get your newsletter written and sent out
  • Split test and start to experiment with different letters.

4 key metrics For Physical Therapists

  1. Cost per patient
  2. Revenue per patient / broken down by payer / insurance type
  3. Total new patients broken down by campaign and referral source
  4. Lifetime Value of Patient



Carl worked at quite a few software startups in the San Francisco area. Most recently he worked at Tesla designing the way that they sold cars online… which he recently quit to work with physical therapists full time. He’s discovered his passion and making sure his life is completely in line with that.


Links Mentioned

breakthroughptmarketing.com
clinicmetrics.com
carlmattiola.com