John Cawrse is the co-owner of Salt Revolution, an online company selling high-quality salt that started with about 95% of their sales using affiliate marketing. The reason that number is so high is that John Cawrse knows his business; affiliate marketing, building relationships, and how to bring in the best types of partner traffic. The traffic comes at a revenue share, but it's essentially free traffic. This is a great way to start an online business at a time when that entity is likely cash-starved for expenses like media buying, and advertising.
We dive into John’s story of how he got started with affiliate marketing. Working for Yanik Silvers and making his way up the organization until he felt comfortable enough to launch his own ventures. John lays out an easy blue print anyone can use. He was a school teacher, stay at home father, found a mentor, learned the ropes until he knew enough to successfully launch his own business. He tells us how he did it, and it's a way that could really be repeated by anyone that wanted to take the same route.
John talks about the basics of the software needed (later in the interview we run through different systems and even a quick rant on click bank) and the ongoing communication that’s needed for effective affiliate deals.
If you’ve ever wondered how to interact with potential affiliates or large joint ventures, John goes through what he does and on the flip side what affiliates are looking for. Really the core of what you need to focus on. Fantastic products and great relationships.
John also discusses what he sees as some of the biggest opportunities for the affiliate market right now.
Here’s the process that I see that John uses - find mentor, chase mentor, get job, learn what you need, get intros and make connections, then start your own business. In my opinion it's pretty damn good blue print to follow...