How do you set your business apart from your competitors? You can do this by adopting a different approach of doing things. For instance, you can accompany each pedicure treatment with free essential oil foot massages.
Surpassing your customer’s expectations and delivering services exclusively leaves your customers satisfied and happy.
Further, your existing customers are highly likely to spread the word to their friends and family members.
In the end, your business will have a constant flow of loyal customers who believe in your brand.
What are some of the salon and spa promotion ideas you can adopt to set your business apart?
Let’s discuss them below.
1. Visual Branding
While branding is critical, you need to ensure that the strategy you choose is a true reflection of what your salon offers.
You want to avoid a situation where your salon’s visual brand is contrary to the services you offer.
Take some time and assess your personality and evaluate your salon’s culture. Assume your salon was a human being. What would their temperament be?
What would their profession be? Would they be tense, artistic, calm, or friendly? Perhaps they would be extroverted and overly outgoing.
Remember, every business and the teams behind it have individual personalities which should be displayed in the salon’s visual branding.
· Who Is Your Target Audience?
Before you can come up with robust salon and spa promotion ideas, it’s important to identify your target audience.
Rather than classify them depending on their age only, you want to be more extensive.
For instance, where possible you can begin by figuring out and understanding your ideal client’s personality.
What type of business or services would they like, dislike, or be attracted to?
Laying down your business personality and identifying your target audience helps you create an authentic, ideal, and real visual brand.
Remember, the image style, color palette, and logo you choose for your salon should be a clear reflection of your salon’s personality.
For instance, if the personality of your business is bubbly, exciting, modern, and fun choose bright colors.
These will bring out the personality exclusively. If your business is feminine yet elegant, opt for cream and dusty rose color scheme.
· Image Style
Today, you can easily market your work on social media. However, you need to have a concrete strategy designed to increase your customer base.
For instance, when you choose to post images on Instagram, make sure they are themed towards a specific style.
Further, they should be designed to create a specific mood and feeling. Do this by using particular filters and colors in your images.
For instance, you can choose a bright filter to display an affectionate and lively personality.
Assuming you are looking to achieve a minimal albeit modern personality you can utilize a soft color filter.
Remember, all your business activities online should be consistent and branded.
Further, they should not only be significant, but they should be designed to attract the right clientele.
2. Your website
Not many salon business owners prioritize a website. Did you, however, know that a website is a crucial part of your salon business?
Potential customers today peruse the business website in search of critical information before making a decision.
Your website should be well branded and exemplified with your business colors, theme, image style, and font.
This enables potential clients to get acquainted with your brand in a manner that they can recognize it from afar.
An appropriate website for your salon website comes with various benefits as seen below.
· It gives you a Platform to Tell Your Story
You will need a platform that allows you to post images to display your work.
However, you will also want to share your salon’s story and demonstrate your culture.
You will want a way to convince potential customers to choose you over your competitors.
Customers enjoy business stories and are interested in learning more about your staff and yourself. With a proper website, you can deliver all these.
· A Website Increases Your Chances of being Seen on Google
Many entrepreneurs today are yet to understand the importance of search engine optimization.
Did you know that having a website increases your chances of getting noticed on Google?
With a website, you can optimize it using keywords depending on what potential clients are searching for.
Having a salon business website makes it easier for other websites to link to yours.
What’s more, you can post your website link on your social media platforms such as Instagram, Facebook, and Google my business.
This way, you increase the power of your SEO (search engine optimization) and boost your salon’s chances of being found on Google.
· With a Website, Your Business becomes more legitimate
In today’s evolving digital world, a website is a must-have platform.
Without one, potential customers will question the legitimacy of your business.
It can also be a red flag especially currently where unscrupulous people are ready to scam unsuspecting people.
You need to be wary of businesses that have no websites.
· Potential Customers can Get Practical Details Regarding Your Services from Your Website
We are living in a fast-paced era where people are busy chasing careers and education. People hardly have time to call in for bookings.
This is where having an appropriate website becomes ideal.
Ensure that your website is easy to navigate to allow users to place their bookings online.
3. Social Media
Unlike in the past when social media was frowned upon regarding business, today it’s a major driving force.
Many businesses are leveraging social media to increase their reach, attract more potential customers, and demonstrate how their brand works.
Many beauty professionals and salons are already familiar with social media.
Still, many salon entrepreneurs are unable to decipher what they should do to get actual clients and succeed on social media.
Instagram and Facebook are some of the best platforms for salons, for different reasons.
For instance, Instagram is ideal for developing a robust brand and leveraging photography to display your salon’s personality.
The filters and colors you use can make a huge difference.
What’s more, Instagram is a good platform for exhibiting a portfolio of your business. Facebook, on the other hand, is ideal for video-based content.
If you are looking to enhance your engagement on Facebook, you may want to post more live videos.
· Facebook Marketing
How can you leverage Facebook to boost growth?
A Facebook platform for your business gives your brand some sense of legitimacy.
As customers find details regarding your business, they will also head to your Facebook page for reviews.
As we mentioned above, Facebook is ideal for videos.
These give your viewers a sense of personality and culture and help them identify with your salon better.
The advantage of leveraging live videos is that you receive feedback instantly. Here are some Facebook live video ideas.
- Give your viewers a tour of your salon at least once a week
- Give product reviews
- Engage some staff members in an interview
- Produce informational videos to educate your clients
- Give beauty tips, and
- Make the experience lively and fun by posting some behind the scenes clips
Your audience will enjoy watching these videos, and potential customers will be convinced to scroll down your timeline.
Here, they will be delighted to see how welcoming, warm, and friendly your team is.
· Instagram Marketing
How can you make the most out of Instagram to market your brand? First, understand that the platform is an operation in visual branding.
Your photos should also have a constant filter, color palette, and photography style.
These factors are critical when it comes to exemplifying your salon’s personality. Be creative when posting images.
You want to have a varied pattern such as:
- Your salon design
- Images of your clients
- Images of your salon surroundings
- Photos of your clients, and
- Products that you use
Even with this variation, it’s important to ensure that your images are of high-quality. You can have them professionally taken to enhance their effectiveness.
Your photos should complement each other to create a consistent and branded appearance.
Remember, the more attractive your feed is the more followers and potential clients you will attract.
Instagram allows you to display images to your target audience within your locality by using hashtags.
Hashtags are critical tools that you can use to increase your reach. More people will discover your Instagram posts when you utilize hashtags.
Still, you need to tailor your hashtags to ensure you reach the right audience.
Maximize the use of hashtags especially those that are targeted for your locality. Remember, you can utilize approximately 30 hashtags per post.
For the best results, take time to research trending hashtags in your locality. These don’t have to be related to your salon operations.
Search local influencers, your target audience, and bloggers to see the hashtags they are using.
Create a list of hashtags that are relevant to your city and use them in your posts to increase your reach and boost engagement.
Giving your clients an exclusive experience whenever they visit your salon helps your business stand out among your competitors.
It also makes them feel valued and special. Treat your customers royally and you will win their trust.
Not only will they become return clients, but they will also refer you to their family members and friends.